Links Popularity on other web sites pointing to your web site, is a well known factor in achieving high position on search engines. Also known as "Page Rank" by Google. A high page rank can mean the difference between page one results and page 20 results for a competitive search term.
Quality vs. Quantity
Many search engine marketing companies offer to submit your site to thousands of sites and directories for a low, one-time cost. Don't be mislead. At worst, so-called "link farms" and such devious techniques will get your site banned from Google and other popular search engines.
Your site’s titles and descriptions are optimized to perform to significantly elevate your link popularity, increasing your site traffic and leading to more sales.
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