Thursday, October 23, 2008

5 Reasons A Website Is Not Drawing Visitors

There are any number of ways to draw visitors to your site, here we’ll take a look at 5 common reasons that websites aren’t getting visitors, as well as what can be done to correct the issue.

1 - Poorly Optimized

A poorly constructed site can cripple its chances of getting visitors from search engines, while a well-constructed site can reach targeted visitors every day by earning high rankings.

2 - Targeting the Wrong Keywords

Search engine traffic your site should be targeting specific keywords and phrases. Ideally you’ll find words and phrases that have a high search volume and low competition. Of course this is easier said than done, but some solid keyword research can really help to boost your effectiveness with search engines.

3 - No Inbound Links

Link building is a key to Improving traffic from click-throughs and from search engines. Because search engines use the number and quality of inbound links in their purpose of the search rankings, link building should be a priority for every website owner.

4 - Lack of Content

Small websites with only a few pages and very little content will have a difficult time drawing significant traffic through search engines, and it will also give other website owners and bloggers less of a reason to link to them. Because content is so valuable for drawing traffic, blogs are a great addition to just about any website. The content published through the blog will add up over a period of time and should frequently lead to improved traffic.

5 - No Marketing Plan

Website owner that wants to create a profitable site needs to have some type of plan for promoting the site. This can be an informal plan or it can be a very detailed plan that covers all aspects of marketing. Don’t simply rely in creating a great site and having visitors just find you on their own.

Few other Topics:
Visitors Have No Reason to Keep Coming Back

Not Updated Frequently
No Audience/Very Small Niche
Visitors Can’t Remember Your Domain Name

No comments: