Designing for the web means designing sympathetically with the way people actually use the web. In this section looks at the discipline of web design, how to approach design as a job, and introduces some mental techniques for increasing enjoyment and achievement.
People approach web sites in very different ways to how we design them
They skim pages for clues, instead of reading
They make snap decisions, instead of evaluating and judging carefully
They might not even be looking at the complete picture
They are driven by their goals, not ours
Designers need special skills to succeed in this environment
We must gain the best possible insight into our users' goals, so that we can help achieve them.
We must get clear on our design's purpose, and have the mental discipline to stick to it
We must pursue simplicity ruthlessly - if an element adds complexity but not value, it must be changed
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